Don’t Take the Easy Way Out in Performance Reviews—If You’re Evaluating People, Put in the Real Work.
Read the original article (in Japanese): 評価制度は「平等」ではなく「公平」であるべき理由【ビジネス最前線】 | サライ.jp|小学館の雑誌『サライ』公式サイト Preface|The Era Where “High Sales = High Performance” Is Over In performance evaluation, no system is perfectly just. But when a company stops striving for justice in its evaluation, organizational decline becomes inevitable. The fundamental issue highlighted in the original article is that relying on simple indicators—such as sales —ignores contextual differences: market difficulty, customer conditions, inherited account quality, and internal resourcing. It is equivalent to evaluating a pitcher solely on “wins,” ignoring offense support, defense quality, ballpark dimensions, or opponent strength. In business, too: high churn rate, destructive teamwork, lack of reproducibility, are all forms of “value leakage” that raw sales numbers cannot capture. This absence of evaluation philosophy is precisely what weakens corporate HR systems—and entire organizations. This artic...