If long working hours are your only idea, you’re unfit to be a leader.

 

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Working 9 a.m. to 9 p.m., Six Days a Week

Originating in China and now spreading to some U.S. AI startups, the “996” schedule means working from 9 a.m. to 9 p.m., six days a week—a 72-hour workweek.
Executives promote it under the belief that “more hours yield more results.” But unlike executives, employees do not enjoy large stock holdings or massive payouts; the return on their time is limited. Ignoring this asymmetry of reward makes such demands unsustainable.


Comparing Working Hours in Japan, Germany, and the U.S.

According to OECD data (2023), annual working hours are:

CountryAnnual Hours
Germany~1,343
Japan~1,607
U.S.~1,705

Germany is famous for short working hours, the U.S. for longer hours, and Japan sits in the middle—neither “overworked” nor “underworked.”


When Hours Differ but Productivity Matches

Measured by GDP per hour worked (PPP), the U.S. stands at about USD 97.7, Germany at USD 95.0, while Japan lags at USD 56.8.
Despite a 360-hour annual difference in working time, U.S. and German productivity is nearly identical. This proves that results depend on efficiency, not sheer hours.

Japan’s middling hours but low productivity point to structural problems, not a lack of time.


Structural Causes of Japan’s Low Productivity

  • Meeting and paperwork culture: Slow decision-making due to excessive layers and procedures.

  • Time-biased evaluations: Rewarding presence over results.

  • Vague job design: Blurred lines of authority cause duplication and rework.

  • Slow IT and automation uptake: RPA and AI stall at exception handling.

  • Shortage of specialists: Weak cross-functional improvement capability.

Such issues cannot be solved by simply adding more hours, as the 996 model suggests.


The Risks of Long Hours

WHO and ILO research links long working hours to higher risks of heart disease and stroke.
Japan’s labor laws cap overtime at 720 hours annually, making the 996 schedule nearly impossible under current regulations.


Japan Needs “Quality of Hours,” Not “Quantity”

Japan must raise value per hour worked. Key directions:

A. Work Design

  • Reduce decision layers; make meetings decision-making venues only.

  • Shift to OKRs and other results metrics over time-based evaluation.

  • Permanent cross-functional teams to cut rework.

B. Technology

  • Focus automation on the “last mile”: eliminate repetitive checks and formatting.

  • Use generative AI for semi-finished drafts: 80% AI output, 20% human refinement.

C. People

  • Reward problem-solving value, not hours.

  • Institutionalize rest: no-meeting blocks, monthly self-learning half-days.

  • Protect deep-focus time with notification and chat restrictions.


Models from the U.S. and Germany

  • German model: Short hours, high efficiency via process management and supportive policies.

  • U.S. model: High rewards for high performance, driving high-value output.

Japan can combine both to boost productivity.


Conclusion — The 996 Schedule Is Not Effort, but an Illusion

The 996 schedule may appear to be a shortcut to results, but in reality, it risks lowering efficiency, harming health, and driving away talent.
For Japan, the path to competitiveness lies not in increasing hours, but in improving the quality of those hours to raise value per hour worked.


Read in Japanese↓

長時間勤務を求めるのは無能の証明|データが示す「時間より効率」(2025.8.13)

Read more articles (in Japanese)↓

生産性向上とイノベ実現は社員のストロングポイント活用しかない(2025.8.8)

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