Japan’s “Youth-and-Energy Worship” Is the Real Reason Behind 50 Years of G7-Lowest Productivity

 

Read the original article (in Japanese):

新卒一括採用をやめた富士通で何が起きているのか。時田社長が語る人事改革の現在地 | Business Insider Japan


Prologue|Fujitsu’s Abolition of Mass New-Graduate Hiring Is an Event That Shakes the Foundations of Japan’s Hiring Culture

“What happens when Fujitsu stops mass hiring of new graduates?”
The reason this single headline caused such a stir is simple:

This is not a mere change in hiring format.
It is an event that strikes at the core of a belief Japanese companies have clung to for nearly 70 years:

“Youth itself is value.”

Fujitsu unified its hiring pipeline and shifted its criteria from
“Are you a new graduate?” to “Do you have the skills and experience required?”

Yet public discussion remains superficial.

Won’t young people stop joining?
Is it safe to throw away the ‘new graduate’ brand?

These concerns miss the point entirely.
This shift exposes two structural problems Japan has long refused to confront:

1. The irrational obsession with youth
2. The chronic devaluation of HR professionalism

Without understanding these two issues, Fujitsu’s reform cannot be interpreted correctly.


Chapter 1|Japan’s Corporate Disease: The Worship of Youth and Energy

Japanese hiring criteria remain anchored in Showa-era values:
“Younger is better,” “energy matters,” “obedient and humble is ideal.”
This energy-first mindset is a relic from a time when industry was stable and work was simpler.

Today, reality is different:

  • Technical complexity has risen

  • Markets have become more intricate

  • The labor force continues to shrink

Under these conditions, the idea that
“it’s fine as long as they’re young”
is nothing but outdated wishful thinking.

Behind the overvaluation of youth lies a deeper assumption:

“Experience is unnecessary. Inexperienced workers are easier to control.”

This is not management—it is convenience.
And it is one of the core reasons Japan’s competitiveness has eroded.


Chapter 2|High-Productivity Nations Hire Based on Experience and Skills

The U.S., Germany, and the Nordic countries share a common approach:
they hire based on experience and skills.

As a result, they dominate the global rankings in labor productivity (GDP per hour worked).
Japan and the U.K., in contrast, stagnate around 57 USD per hour—far behind.


Comparison of Hiring Standards and the Value of Experience in Major Countries

Country / RegionHiring CriteriaTreatment of ExperienceAttitude Toward AgeLabor Market FeaturesKey Difference from Japan
GermanyJob-defined, skill-basedMeister system turns experience into a state-certified qualificationAge is not a disadvantageDual system builds expertise earlyExperience is visible and measurable
SwitzerlandAbility & precisionExperience is the strongest asset in precision industriesAge is a strengthHigh senior employment rateExtremely high productivity derived from experience
AustriaSimilar to GermanyVeterans are immediate assetsMiddle-aged workers are essentialSMEs favor experienceHires for “mastery,” not youth
NordicsEquality + skillsExperience respectedAge discrimination tabooHigh mobility, high senior incomeYouth worship does not exist
U.S.Performance-basedSkills & results onlyStrong age-discrimination lawsSenior engineers earn high salariesNo concept of “hire because young”
JapanYouth, energy, obedienceExperience undervaluedAge is a penaltyExtremely low mobility“Age label hiring”—a relic

What this table shows is simple:

High-productivity countries value experience, not youth.

Japan remains at the bottom of the G7 because the issue is not a shortage of young talent—
it is the deeply entrenched culture of ignoring experience.


Chapter 3|Japan’s Corporate Structure Cannot Convert Experience into an Asset

Japan’s middle-aged employment rate is high—but not because companies utilize them well.
It simply reflects a legal environment where dismissals are difficult.

Meanwhile, the job mobility rate for ages 40–60 is among the lowest in the OECD.
The market clearly does not seek mid-career talent in Japan.

Reasons experience does not become value:

  • Youth-first bias → age outweighs skills

  • Seniority systems → experience absorbed into age

  • OJT dependent on individual managers → skills are not visible

  • Undefined job roles → value cannot be assessed

This produces a unique dysfunction:

“Experience increases, but market value does not.”

When experience is not leveraged:

  • New businesses stagnate

  • Organizational learning never occurs

  • Technical succession stalls

  • Investment accuracy declines

Thus, Japan’s low productivity is not caused by a lack of young people—
it stems from a culture that refuses to treat experience as value.


Chapter 4|Why Fujitsu’s Elimination of Mass New-Graduate Hiring Is Rational

Fujitsu’s reform is revolutionary precisely because the traditional Japanese hiring system is:

New-graduate hiring = institutionalized youth worship

What was wrong with mass new-graduate hiring?

  • Age became an absolute criterion, regardless of sector

  • It fueled the myth of “potential”

  • Companies used youth to compensate for low evaluation ability

  • Led to mass hiring → mass resignation

  • Skills and experience were never fully utilized

Fujitsu broke with all of this:

  • Eliminated age-based hiring gates

  • Abandoned the “new graduates have higher potential” myth

  • Aligned hiring with global job-based standards

This is the first major Japanese corporation to confront the real essence of hiring.


Chapter 5|Hiring Collapses Without Professional HR

While Fujitsu’s direction is correct,
delegating too much hiring authority to business units is risky.

HR should be the function that maintains cross-company insight, including:

  • Business plans

  • Corporate strategy

  • Organizational structure

  • Workforce cost planning

  • Timing of new ventures

HR is ideally the department closest to management.

Hiring is fundamentally:

“The simultaneous design of the future P/L and the future org chart.”

To do this, one must understand:

  • Corporate strategy

  • Labor and legal frameworks

  • Talent market dynamics

  • Organizational design

  • Skill map architecture

This is not a job for young employees with 1–3 years of experience.
Using them because they are “close in age to applicants” simply proves:

The company does not understand the gravity of hiring.


Final Chapter|Abandon Youth Worship. Value Experience. Empower Professional HR.

For Japan to change, four things are essential:

  • Abandon youth worship

  • Treat experience as an asset

  • Professionalize HR

  • Improve hiring quality structurally

Fujitsu’s reform marks only the beginning.

The true principle of hiring is:

Do not hire because someone is young.
Hire because the role requires them.

Companies that understand this will survive.
Those that don’t will disappear.

Read in Japanese ↓(For Japanese learners!)↓

日本の「活気信仰」が、50年におよぶG7最下位の生産性の原因だ(2026.1.16)

Read more articles (in Japanese)↓

マネジメントはパーパスとバリューで行う|レゾナックの組織作りに学ぶ(2026.1.14)


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